As you know, the Vietnam Service Medal (reference information) symbolizes the former South Vietnamese flag. Many Vietnam War veterans proudly display their Vietnam War Service medal in shadow boxes and wear their full-size medals when participating in Veterans Day and Memorial Day events. And in 1988 Vietnam veterans such as Phill Coleman have advocated all Vietnam War veterans to wear their Vietnam War Service ribbon on their shirt collar every day (reference information).
The Vietnam Service Medal was established by Executive Order 11231 from President Johnson's desk on 8 July 1965.
The distinctive design was the creation of sculptor Thomas Hudson Jones, a former employee of the Army's Institute of Heraldry.
The service medal was awarded to all members of the armed forces who served in Vietnam and contiguous waters and airspace between 3 July 1965 and 28 March 1973. (Click here for full Issue Regulations text for the Vietnam War Service medal).
Mailing Address: The American War Library
817 East Via Carmelitos
Virginia Building 319
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Telephone: 1-562-422-4100